riamiranda on Muffest 2016; Challenging Its Comfort Zone

Everyone's agreed, riamiranda has becoming a prominent modest wear brand in Indonesia. Being one of the pioneer in Indonesia muslim fashion emerge, Ria Miranda has set the brand DNA since the beginning, and it stuck in the mind of growing population of hijabers in Indonesia which most of them are fashion enthusiasts. 

Being said that, riamiranda's name became such a guarantee for any occasion or collaborative party. E-commerces pursued to collaborate with the designer to sell exclusive collections, organizers are continuesly asking her to fill a fashion show in their events. Riamiranda became not only a most wanted brand, it also serve as a proven crowd maker, in any occasion. 

At Muffest 2016, riamiranda's participation laid in 2 different fashion show collaboration. First with e-commerce blibli.com, and on the other day with Wardah Cosmetics where the designers perform as brand ambassador. 

As a very productive designer lead some brands under her name -riamiranda, riamirandaprime, rm bridal-, Ria has consistently held annual 'trunkshow' which serve as direction or collection trend for the whole year. So any collection she produce during the year, solo or collaboration, will steer not too far from the 'trend show'.

riamiranda (as a brand) has known for its pastelly, sweet-looking, romantic design of modestwear. Some characters that would easily be loved by many muslimahs, in fact there's a growing number of rm loyal customers, a community of riamiranda (always) returning customer. riamiranda's customers, as the brand suggests, are women who are eager to look good and fashionable in muslim wear, as well as embrace the truly character of being muslimah, modest, humble and convey feminine characteristic. 

Therefore riamiranda designs will always lead these characters and express them in the whole look of the wearer. Article such as long dress, kaftan, long outer in loose silhouette, delicate and flowy fabrics in pastel colors, are her signature items. Variations of special prints, now becoming her strong point following the iconic Minang Heritage pattern. riamiranda's new release became more predictable. 

But we're quite lucky to witness the latest of her creation, in Muffest 2016. Riamiranda, with 2 other designers -Restu Anggraini and Norma Hauri- presented in special runway for Wardah 'Heart of Beauty'. The collection named Aadyasaka, inspired by some plantation and flowers grew in extreme habitat, like snowdrop flower, linchen and also natural lines on earth. This range of casual luxury collection, wrap by embroidery details, sequinned in Swarovski and also managed to throw some prints to combine with other detailing. The collection also rich in fabrics variation, mostly semi-luxury and a little heavier than she used to wear, such as tweed, organza, tulle also suede. 

Riamiranda seemed to break from its comfort zone, 'siluet cantik & lembut', long dress with twists, soft and flowy. In this particular release, Ria infused what we called 'tough' & sophisticated factor into the collection. She completely deconstructed her 'comfortable' cutting and silhouette, and really gave muslim fashion some fresh new look & vision through different looks. From the first look, we got this structured bow tie outer, such a statement outer yet managed to stay girly in faded pink color. Then the cropped top combined with midi skirt, bring back the babydoll trend, make the 'cut' at the upper part of your body. Ria picked some 'heavier' materials -just not her thing- and combined with the usual flowy, light and airy fabrics, to add dimension and depth into the whole pieces. 

And just to make it perfect, Ria choose these go-go boots, some dressy boots just above the ankle height. Yes, put those boots to add some adventurous feeling, because dressy girls do need boots sometimes. 

We thought this collection is too special, compare to the other designers. Ria definitely put some extra efforts to prepare the collection, and deserves a center stage.  An award winning collection. 

See also:
-- Penjiplakan, Tantangan Besar Bisnis Busana Muslim -- IFI Terbitkan Islamic Fashion Handbook -- Your Daily Dose of Quirkyness, The Comic Series by Eugeneffectes -- Re-Branding, Bagaimana Tampilan Dian Pelangi Kini? --